What is Pay Per Click (PPC)?
Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business.
Search Engines are considered to be the play-makers in the Internet advertising and marketing space. Every business formulates a long term and a short term strategy for the growth of its business. A balanced approach to Internet marketing is comprised of a Long Term Strategy (seo) and a Short Term Strategy (SEM).
Search Engine marketing (PPC – Pay Per click) does not have a maturity period like SEO but, rather yields instant results. The complete marketing mechanism is dependent upon a customers interaction with the advertisement on search engines. The Business owners pay the Search Engines based on the number of visitors – that they get to their site through the clicks on the ads.
Digital Journey Systems helps you create the most effective and budget conscious PPC campaign in order to get the maximum mileage out of your buck. The core of a great PPC strategy is the selection of right keywords which would target the right customers and which are not priced high also. PPC is a time tested mechanism for generating targeted leads – which translates to a greater conversion rate – taking your company to a higher stage of growth.
What we Offer
Digital Journey Systems is the most trusted solution provider for custom PPC campaigns. We offer a fail proof marketing strategy that fits business of all sizes and skin.
- Digital Journey Systems specializes in PPC campaigns for major search engines like Google, Yahoo and MSN
- The core of our PPC process is an exhaustive Keyword research process – a process that yields targeted keywords aligned to your product and service and that which is not highly priced too
- Creating targeted Ads that are suitable for a particular demography
- Conceptualizing Ads that are suitable for a particular location – This needs an understanding of the culture and values of that location. So if you are running a global campaign, it makes marketing sense to have different ads for different location
- We also help you in optimizing your Landing Page with respect to the keywords being targeted
- We design your ads in a way so that it maximizes your CTR (Click through Rate)
- Quality score is one of the most important factors for a higher CTR – We help in maximizing your Quality score so that the CTR is also maximized
- Management of all the bids under one umbrella – by qualified Adwords professionals of Digital Journey Systems
- End-to-End PPC campaign management so that the client can focus on other areas of business growth
- We perform frequent ROI analysis for our clients so that they are able to spend their dollars in the most profitable manner.
How We Can Help with you Pay Per Click Campaigns
PPC has revolutionized the way advertising is executed – with all the real time customer and AD data available to you. It is characterized by the targeted distribution of your Ads and the accurate data related to the number of eye balls your AD is getting. This is incomprehensible in a traditional advertising and marketing scenario. As you can measure every aspect of customer behavior while they are clicking your AD or when they have landed on your sales page, it is easier to perform a market analysis and take the next best fact based decision.
Today’s market conditions are extremely challenging where every minute demands complete alertness and a proactive management – This is only possible when you have up-to-the-last-minute data about your marketing expense and the incoming revenue. A standard PPC campaign will ensure that all your money is being used wisely.